San Diego has the most affluent per household income of any Hispanic Market in the US. (SRC 2000 US Hispanic Market)

$15.1 Billion Dollars Annually Total Purchasing Power ($12.6 San Diego + $2.5 Tijuana).

2,520,835 Total San Diego-Tijuana
Hispanic Population

3rd Largest Hispanic Market after Los Angeles and New York. US Market Ranking (Population).

610,720 Total Hispanic Households

56% Hispanic Density

Median age comparison:

24.8 Tijuana

24.7 San Diego Hispanics

39.2 San Diego Whites

Border crossing statistics:

The San Diego-Tijuana border is the busiest in the world: 56.3 million border crossings in 1999.

Purpose of trip:

42% Shopping
24% Working in SD
19% Other
11% Social
04% Tourism

Items purchased in San Diego:

79% Clothing/shoes
44% Food/groceries
27% Home appliances
10% Electrical appliances
03% Auto parts
03% Furniture
03% Cosmetics/perfumes
02% Movies/tapes/rentals
02% Stationary/gifts

Company l Site map l Privacy & Security l Contact us l Send us your feedback l Back to top