San Diego Hispanic Market

11th largest Hispanic market in the US
in Population

10th largest Hispanic market in the US
in Retail Spending

927,600 Hispanic Population

84% of San Diego Hispanics come from Mexico

31% of all San Diegan’s are Hispanic

$12.6 Billion Dollars Total Purchasign Power

$57,038 Dollars Mean Household Income

62% Hispanic Cable penetration

Median Age: Hispanics register 25.6 years
vs. Anglo’s 40.2.

Birthrates: Hispanics account for 45% of all births in San Diego, compared to 37% on Anglo births.

(From San Diego Ad Club Hispanic Marketing Council 2005 Guide)

With so much family in Tijuana, these bonds
tie San Diego to Tijuana:

80% Work full-time, 10% work part-time

25% Have lived all of their lives in San Diego;
40% for less than 10 years.

33% Were born in San Diego; 38% in Tijuana; 23% in other cities in Mexico.

44% Of Tijuanans have family in San Diego.

30% Live in a house; 46% in an apartment;
24% in condos.

29% Own their own homes; 71% rent.

76% Do not have a real estate agent.

62% are married, 23% single, 11% divorced
and 4% widowed.

(From Meneses “Ask San Diego Media Report 2002”,Hispanics over 18 years of age)

BUYING POWER:

67% Have a checking account.

30% Have a Visa credit card: 23% have Mastercard credit card, 12% have American Express credit card.

06% have private life insurance

San Diego Hispanics Spending:
Hispanics spend more per household then non-Hispanic on many everyday goods and services because Hispanic families are younger and larger.

Over $1.2 billion on healthcare.

Over $1.3 billion on groceries.

Over $394 million on household furnishings.

Over $606 million Dinning out often.

Over $161 million on personal care
products and services.

Over $590 million on clothing.

Over $305 million on gasoline

Hispanic Spending over non-Hispanic households:

+ 33% Food at home

+ 103% Clothing for children under 2

+ 64% Footwear

+ 37% Laundry and cleaning supplies

+9% Telephone services

Standard & Poors 1999

Within the next 12 months, San Diego
Hispanics will spend:

$1.4 billion on new vehicles

$579.2 Million on used vehicles

$222.6 million on leased vehicles, totaling $2.2 billion on vehicles (This does not include the millions spent by Tijuanans getting purchasing and leasing vehicles in San Diego—it is estimated that such sales total about $750 million).

---

Spanish is the language spoken at 80.4% by San Diego Hispanics who shopped and any shopping center in the past 3 months before the survery.

---

In a survey of San Diego shopping centers 59.2% of shoppers were speaking Spanish only or Spanish as much as English.

---

23.6% of people who shopped at any San Diego shopping center in the past 3 months were Hispanic.

Company l Site map l Privacy & Security l Contact us l Send us your feedback l Back to top