Tijuana Consumer Market
Over
3 Billion dollars is spent annually
by
Tijuanans in San Diego.
Tijuanans account for 8% of ALL retail
sales
in San Diego County.
Total Population: 1,593,235
Tijuana is considered one of the
most affluent markets in
all of Mexico.
Larger Households: Tijuana registers 5.0 persons
per household vs. 3.9 from San Diego Hispanics.
44% Of Tijuanans have family in San Diego.
So there is a
strong family connection.
52% Cross the border 5-7 times/week.
87% Were born in Tijuana.
34% Cross the border 1-4 times/week.
38% Plan to buy a house in Tijuana in
the
next 12 months.
05% plan to buy a house in San Diego
in
the
next 12 months.
46% of those who cross the border frequently
are
planning to buy a new car and 88% of those
are
planning to buy it in San Diego.
50%-70% of Tijuanans have the border crossing
card issued by the INS to Mexican residents who have "stable
residency" and are legal to travel
in the
US within 25 miles of the border and stay
up to 72 hours
in the US.
68.3% of Tijuana households own their
house outright, which gives them more income to spend.
(Scarborough USA+ 2002).
54% of Tijuanans work white collar jobs.
Tijuana’s economy includes many high-tech industries,
maquiladoras, (manufacturing and industrials
parks along the border), financial institutions, tourism and other businesses,
making for a higher per-capita income than many other areas
of Mexico where the wage is based on lower-paying agricultural
jobs.
(San Diego Ad Club’s
Hispanic Marketing Guide Resource Guide 2003-2004)
Tijuana has an unemployment rate of less than 1%.
(Source: www.utads.com/utads/market/sdmarket/html)
Tijuana occupations:
54% White
collar
36% Blue collar
07% Unemployed
03% Other
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