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#1 Hispanic Multimedia Group in San Diego


La Poderosa 860 AM
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La Poderosa was the first radio station in the group, and as such, it holds a very special value to Uniradio’s founders,. Through the years it becomes an icon for the group. Poderosa is a station that is recognized for playing the best popular music and interacting with its listeners.

Station Profile
La Poderosa 860 AM Uniradio Station Profile

La Poderosa 860 is the radio station with the best classics of yester years in the Mexican/Regional format. With music from the 80´s, 90´s and today, its listeners go on a trip through memory lane with the best traditional ranchero, norteño, grupero and banda music. Its core target is people between 30 and 60 years of age.

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Audience Profile
La Poderosa 860 AM Uniradio Audience Profile

Poderosa´s audience is composed of 52% men and 48% women, between 30 and 60 years old, mainly housewives, employees, cabdrivers, micro entrepreneurs, etc. This audience composes the vast majority of the labor force, which can be the target for massive sales.

Radio DJ’s
La Poderosa 860 AM Uniradio Radio DJ’s
  • Locutor La Poderosa 860 AMCacharpas
  • Locutor La Poderosa 860 AMPaquita
  • Locutor La Poderosa 860 AMYoli
  • Locutor La Poderosa 860 AMArcadio
  • Locutor La Poderosa 860 AMDaniel Casas
Website
Web La Poderosa 860 AM Uniradio
Listen Live
La Poderosa 860 AM Uniradio Listen Live