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#1 Hispanic Multimedia Group in San Diego

La Poderosa 860 AM
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La Poderosa was the first radio station in the group, and as such, it holds a very special value to Uniradio’s founders,. Through the years it becomes an icon for the group. Poderosa is a station that is recognized for playing the best popular music and interacting with its listeners.

Station Profile
La Poderosa 860 AM Uniradio Station Profile

The first radio station acquired by Grupo Uniradio, La Poderosa 860 plays the best classics of yesteryears in the Mexican/Regional format. With music from the 80´s, 90´s and today, its listeners go on a trip down memory lane with the best traditional ranchero, norteño, grupero and banda music. Its core target is people between 30 and 60 years old.

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Audience Profile
La Poderosa 860 AM Uniradio Audience Profile

Poderosa´s audience is composed of 52% men and 48% women, between 30 and 60 years old, mainly housewives, employees, cabdrivers, micro-entrepreneurs, etc. This audience composes the vast majority of the labor force, which can be the target for massive sales.

Radio DJ’s
La Poderosa 860 AM Uniradio Radio DJ’s
  • Locutor La Poderosa 860 AMYoli
  • Locutor La Poderosa 860 AMArcadio
  • Locutor La Poderosa 860 AMDaniel Casas
  • Talento al Aire La Poderosa 860 AMArmando Burgos
Programming Grid
Programming Grid
Web La Poderosa 860 AM Uniradio
Listen Live
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